Comments on: Driving In Traffic

By: Mandy Vavrinak

Mandy Vavrinak — Tue, 16 Mar 2010 21:41:33 +0000

Dan, as you probably know, this is a topic I've written about too… I call it the relevant web. I think that as humans, we're hard-wired to seek human interactions. Along a continuum, of course, since some of us are extroverts and some of us, well, not so much
We often seek approval both post- and pre-purchase for what we consume, including information. It's why personally referred customers typically have such a high conversion rate for most businesses (including mine). If someone else has already “sold you” on what I do, I don't have to… I can spend my time listening, absorbing, answering, interacting at a much more human and less calculated level. *bonus!*
I think we are beginning to see that phenomenon take off on the web through the various social nets, feeds, info sharing, bookmarking, community sites, etc. It's all about affinity and relevance. There's too much info out there to ever be sure we've found the single best source or solution. “We'll all get by with a little help from our friends… !”
My post on relevance (if you're curious)
http://mandyvavrinak.com/interesting-stuff-othe...

By: DanGordon

DanGordon — Wed, 06 Jan 2010 07:00:03 +0000

Thanks for taking the time to share your thoughts. I agree on all counts. I just think SEO will become less and less effective if The Social Web Landscape continues to grow.

By: brittbillins

brittbillins — Mon, 04 Jan 2010 09:29:55 +0000

Does the actual “traffic” we drive IN, make a difference in the results of the destination, or in other words Our Final Decision.>>

i absolutely believe that the traffic we encounter has a direct and deliberate effect on our final decision..

smm traffic has the most potential for reward aswell as risk,,simply by inviting the human element into play..there is something "almost" unexplainable when we try to define the absolutes of human interaction,and often times we are disappointed with the results.. to hard to predict.

seo traffic robotic and antisocial .. however it works if you work it

bottom line is gotta have what the traffic needs at that moment

like you said before all about the brand..
random thought

By: DanGordon

DanGordon — Mon, 04 Jan 2010 09:10:46 +0000

I totally agree, Mr. Brown. That's why I wrote this post here… http://dangordon.me/uncategorized/manufacture-o... Thanks for talking the time Danny. really appreciate that!

By: Danny Brown

Danny Brown — Mon, 04 Jan 2010 08:58:03 +0000

Word of mouth will always come out strong, but until you achieve trusted status in the world of mouth, then traditional methods – advertising, PPC, SEO and similar – will be the keys to the gate.

By: DanGordon

DanGordon — Mon, 28 Dec 2009 19:27:28 +0000

What a great perspective, Kimberly. I think you basically summed it up. We are talking automation versus human interaction. I couldn't agree more. We, the users, control the technology but we also need the technology. There must be a definitive respect for that, but the days of setting it up and letting it go on autopilot successfully are rapidly fading away and/or long gone. People are now in control of their properties whether they are programmers on not and that, in my humble opinion, has caused a huge shift into how content is delivered therefore making consumption options more human therefore more competitive. I really enjoyed meeting you through blogchat and appreciate you taking the time! Looking forward to visiting again soon!
Respectfully,
DG

By: Kimberly Castleberry

Kimberly Castleberry — Mon, 28 Dec 2009 17:33:57 +0000

Thank Dan, for this reminder of the value of the human factor. Its the touch of humanity that takes web applications and “stores” from being cold sterile technology and into being vibrant humanity. There is little to love about most technology interfaces, yet when we find a human behind them, we engage, we react by moving closer, drawing nearer to that individual. This is indeed the connections we all seek playing out on a digital scale. Quick fast service will make the first sale, but it creates no retention. Retention comes from loyalty and loyalty and even community come from a sense of connection and feeling connected to. The human factor navigates the digital divide with ease… as long as we do not forget its necessity. '
Kimberly

PS: It was a pleasure meeting you on #blogchat last night!

By: DanGordon

DanGordon — Mon, 28 Dec 2009 00:56:08 +0000

Thanks, Ron…Really Appreciate Your Comments. As you can see I'm very fascinated with all the rapid changes going on with web traffic and eyeball magnetism. I'm also very curious to know what the revenue model will become for the big guy(s) as a result of this slow, gradual and inevitable shift that's happening right now (as you and I comment) to each individual becoming our own brands.

By: Ron Samuelson

Ron Samuelson — Sun, 27 Dec 2009 22:38:23 +0000

Nice post Dan, one thing that we are doing in 2010 is concentrating on SEO and weening off of adwords – it's getting expensive and not as effective as it was a few years ago. And of course the SMM traffic will grow as well. That's a game changer.

By: DanGordon

DanGordon — Tue, 01 Dec 2009 20:49:24 +0000

I totally agree that they both are important, and that results are the key. I will be posting more about the results. Thanks for taking the time… Michael, Appreciate it.